Our Story
A decade of redefining garment care in God's Own Country.
Kerala's Largest Dry Cleaning Brand
Allure Dry Cleaners is Kerala's largest and most trusted dry cleaning brand, renowned for delivering premium garment care across more than 30 locations. From silk sarees and wedding sherwanis to tailored business suits and designer dresses — we handle every fabric with equal expertise. With a legacy spanning over ten years, Allure has redefined laundry services through innovation, quality, and consistent customer satisfaction.
Each outlet is managed by franchise partners who are equipped with centralized support and guided by a commitment to excellence. The brand is centered on eco-friendly best practices — from soft river water washing and steam disinfection to fabric-safe detergents and energy-efficient equipment.
Our facilities are designed to deliver excellent results while caring for the environment. At Allure, every garment is treated with precision, care, and responsibility. We aim to transform daily laundry needs into superior care experiences through our expertise.
What Drives Us
Four pillars that guide every decision, every garment, every day.
Care
Every garment is treated with the same attention we'd give our own finest clothing.
Sustainability
Eco-friendly practices from soft river water washing to fabric-safe detergents.
Excellence
European-grade machinery and rigorous quality systems ensure consistent results.
Partnership
We grow together — empowering 30+ franchise partners across Kerala.
MAGNARAB India
The franchise leadership and vision behind Allure's consistent growth.
MAGNARAB is the parent organization behind Allure Dry Cleaners and a leader in franchising and garment care innovation. With a rich history of building strong franchise networks, MAGNARAB offers franchisees the best training, operational support, and technology integration.
The 21,000 sq ft central processing facility in Nellad supports franchisees with backend processing, logistics, and equipment. A powerful software platform — MagnaFLOW — is provided to help franchisees manage every aspect of their business, from order intake to delivery.
21,000 sq ft
Central Factory
30+
Franchise Partners
10+ Years
Proven Track Record